Standalone custom CRM
We design roles, pipelines, customer records, orders, tasks, reports and automation without the limits of an off-the-shelf CMS.
CRM and commerce automation
A custom CRM for managing every sales channel
We build a standalone system or extend our CMS, PrestaShop or OpenCart into one workspace for products, orders, customers and marketplaces.
CRM / HUBSynchronization center
LIVECMSCATALOGSTOREORDERSERPSTOCK
SYNC ENGINEQUEUE / RULES / LOG
UAMARKETSEUMARKETSUSMARKETS
Stock updatedOKOrder receivedNEWData validatedOK
1control center10+proven channels2-WAYdata exchange
System format
The CRM is built around your processes, not someone else's template
We keep the platform your team knows or create a standalone product. Either way, the business gets unified rules, data and control.
Built on our CMS
A faster launch on a proven core with the required modules, access rights and integrations.
PrestaShop as CRM
We extend the admin area to manage products, warehouses, orders, customers and external sales channels.
OpenCart as CRM
We add workspaces, statuses, automated actions, reports and two-way marketplace connectors.
ERP and warehouse connection
We synchronize product records, stock, reservations, prices, documents and fulfillment statuses.
Growth without rebuilding
New channels connect through separate adapters without changing the core or existing integrations.
Architecture
One data model and a dedicated adapter for every channel
The CRM remains the source of truth while the integration layer translates its data into each marketplace format and returns orders back.
Catalog and variantsSKU / EAN / ATTRIBUTESWarehouses and reservesSTOCK / RESERVEPrices and promotionsPRICE / PROMO
SYNC ENGINEVALIDATE → MAP → QUEUE → SEND
Sales channelsAPI / XML / YMLOrdersIMPORT / STATUSOperation logERROR / RETRY / AUDIT
Unified identifiers
We map SKU, EAN, variants, categories and external IDs so one product remains the same product in every system.
Queues and priorities
Critical stock and orders are handled first while mass catalog updates run in controlled batches.
Retries without duplicates
A failed request can be retried without creating a second order or applying stock changes twice.
Conflict rules
We define which system has priority for price, stock, content and status before synchronization starts.
Data flows
We synchronize more than stock and prices
The exact flows depend on channel capabilities and business logic. Below is a typical full integration scope.
Products and content
Titles, descriptions, categories, attributes, images, brands, variants, barcodes and channel-specific validation.
CONTENT → CHANNELSPrices and availability
Base and promotional prices, stock by warehouse, reservations, minimum quantities, availability and handling time.
CRM → MARKETPLACESOrders and customers
Order lines, totals, permitted contact data, payment, delivery, channel commission and responsible manager.
MARKETPLACES → CRMFulfillment and returns
Confirmation, statuses, tracking numbers, shipment, cancellation, returns and alerts for problematic operations.
STATUS ↔ STATUSSynchronization cycle
What happens after a product change or a new order
Outbound and inbound flows run independently but share identifiers, rules, queues and logs.
OUTBOUND FLOW
Products, prices and stock move to the channels
- 01
One change in the CRM
A manager or ERP updates a product, price, promotion or available quantity in the central system.
- 02
Normalization and mapping
The system locates external IDs and converts fields, categories and attributes for the target channel.
- 03
Requirement validation
Required attributes, formats, images, price and allowed values are checked before sending.
- 04
Queue and batch delivery
Changes are grouped, prioritized and sent within the marketplace API limits.
- 05
Result confirmation
The CRM stores the channel response, publication status and any error that can be fixed and retried.
INBOUND FLOW
The order returns to the central system
- 01
Event reception
The CRM receives a webhook or polls the channel API when instant notifications are unavailable.
- 02
Validation and import
The external ID prevents duplicates, products are matched by SKU and order data is normalized.
- 03
Stock reservation
Quantity is reserved in the correct warehouse and the order receives a route and responsible manager.
- 04
Other channels update
The new available quantity becomes a priority event and is distributed to other marketplaces.
- 05
Statuses and shipment
Confirmation, cancellation, tracking and fulfillment return to the channel in its supported format.
Successful cases
Channels already running through our synchronizations
PrestaShop and OpenCart operate as the central CRM: they send catalog, prices and stock, receive orders and return fulfillment statuses.
hotline.ua
YML / PRICE / STOCK PRODUCTION
Proof of experience
We will show real synchronizations in action
On request, we provide a private demonstration of live dashboards, data exchange, operation logs, order processing and error handling without exposing client-confidential information.
New channel
We will build the synchronization specifically for you
If the required marketplace, ERP, delivery service or supplier is not among our ready connectors, we study its API or feed, build an adapter, test it and connect it to the shared workflow.
Reliability
Synchronization must explain every action it takes
We build both data exchange and control tools so the team can see every channel's status and intervene safely.
Retries and queues
Temporary API failures do not lose operations: the system retries them on schedule and preserves order.
Duplicate protection
A repeated request does not duplicate an order, payment, shipment or stock adjustment.
API limits
The queue respects each channel's limits, splits bulk operations into batches and controls throughput.
Alerts
Critical errors, delays, stock mismatches and problematic orders are routed to the responsible team immediately.
Technology base
Platform, data and integrations work as one system
We choose the stack around existing infrastructure, catalog size, exchange frequency and number of channels.
01
Platforms
CRMCustom CRMPGPinguin CMSPSPrestaShopOCOpenCart
02
Backend
Y2Yii2P8PHP 8NDNode.jsPYPython
03
Data and queues
MYMySQLPGPostgreSQLRDRedisQJob Queues
04
Protocols
APIREST APIOAOAuth 2.0WHWebhooksXMLXML / YMLJSJSONCSVCSV Feeds
Implementation stages
We launch channel by channel without stopping sales
The integration moves from data audit to a controlled production launch with monitoring.
- 01
Audit
Processes, roles, catalogs, warehouses, channels and sources of truth.
- 02
Exchange model
Fields, IDs, data directions, frequency and conflict rules.
- 03
Connector
Authorization, API or feed adapter, mapping and logging.
- 04
Test environment
Real examples, errors, rate limits, duplicates and load.
- 05
Staged launch
One flow or product group first, then the full catalog and orders.
- 06
Monitoring
Queues, errors, performance, mismatches and API changes under control.
Next step
Let us bring every sale into one manageable system
Tell us where products, stock and orders live today and which channels must be connected. We will propose the architecture, rollout sequence and relevant working cases.
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